Mario Giua Marassi
WRITER . DIRECTOR . VISUAL ARTIST
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SILVIO CARTA - Wines, liqueurs and spirits of Sardinia, MADE IN THE WILD

Client: Silvio Carta, Italy | International | Brand | Type: International Commercial 90''

Il territorio di riferimento è quello della Sardegna selvaggia e incontaminata. Tutti i prodotti della Silvio Carta nascono dalla lavorazione tradizionale di materie prime naturali come l’uva, le bacche selvatiche della pianta di Mirto e del Ginepro sardo:
La vernaccia è un vino dal lento invecchiamento in botte e dall’intensa profumazione. Il Mirto è un liquore ottenuto dall’infusione nell’alcol delle bacche selvatiche dell’omonima pianta. Il Gin è un distillato ottenuto dalle bacche di Ginepro che messe a bagno nell’alcool, all’interno di un distillatore, vengono portate a ebollizione. I conseguenti vapori alcolici e aromatici dopo aver attraversato un circuito forzato di serpentine di rame, ritornano allo stato liquido come Gin.
Trasposizione metaforica del processo produttivo in ambiente naturalistico per rafforzare la naturalità del prodotto e della materia prima; definizione delle icone autoctone tradizionali di Sardegna per la caratterizzazione geografica tipica; umanizzazione del prodotto.
VINI (Vernaccia): l’anziano quale simbolo dell’esperienza produttiva e il Nuraghe millenario, simbolo della tradizione e del lungo trascorrere del tempo necessario alla Vernaccia per raggiungere la sua maturità. Dalla botte si sprigiona il suo intenso profumo figlio di quel territorio incontaminato che nutre i vigneti.
LIQUORI (Mirto): la giovane donna, simbolo della seducente freschezza del Mirto, indossa il gioiello sardo “Su Coccu” come alter ego della bacca di Mirto. Il mare, metafora dell’alcol, accoglierà il processo d’infusione delle bacche selvatiche.
DISTILLATI (GIN): il cavaliere della Sartiglia di Oristano, in sella al suo cavallo spronato al galoppo, simbolo del carattere intenso del gin, innesca il processo di distillazione delle bacche di Ginepro, utilizzando ancora metaforicamente il mare di Sardegna.

Silvio Carta - vini, liquori e distillati di Sardegna MADE IN THE WILD


. WRITER/ DIRECTOR/ D.O.P - MARIO GIUA MARASSI
. PRODUCTION - GO TO NET STUDIOS
. MUSIC - ORCHESTRALIS
. EDITING & FX - MARIO GIUA MARASSI
. POST-PROD. - GO TO NET
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GINIU - MADE IN THE WILD

Client: Silvio Carta, Italy | International | Product | Type: International Commercial 30''

il Gin è un distillato ottenuto dalle bacche di Ginepro. Carattere intenso; elevata gradazione alcolica.
Trasposizione metaforica del processo produttivo didistillazione in ambiente naturalistico per rafforzare la naturalità del prodotto e della materia prima; definizione delle icone autoctone tradizionali di Sardegna per la caratterizzazione geografica tipica; umanizzazione del prodotto.
LO SPOT. Un tradizionale Cavaliere della Sartiglia di Oristano, in sella al suo cavallo spronato al galoppo, innesca il processo di distillazione delle bacche di Ginepro, utilizzando metaforicamente il mare di Sardegna, come un distillatore, che produrrà il Gin Silvio Carta. Ginìu: MADE IN THE WILD . Silvio Carta - vini, liquori e distillati di Sardegna.

. WRITER/ DIRECTOR/ D.O.P - MARIO GIUA MARASSI
. MUSIC - ORCHESTRALIS
. EDITING & FX - MARIO GIUA MARASSI
. PRODUCTION - GO TO NET STUDIOS
. POST-PROD. - GO TO NET
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MIRTO Silvio Carta, MADE IN THE WILD

Client: Silvio Carta, Italy | International | Product | Type: International Commercial 30''

Il Mirto è un liquore ottenuto dall’infusione nell’alcol delle bacche selvatiche dell’omonima pianta, diffusa in tutta la Sardegna, prodotto secondo la rigorosa tradizione.
Trasposizione metaforica del processo produttivo in ambiente naturalistico per rafforzare la naturalità del prodotto e della materia prima; definizione delle icone autoctone tradizionali di Sardegna per la caratterizzazione geografica tipica; umanizzazione del prodotto.
LO SPOT. Su una scogliera a strapiombo sul mare, una giovane donna, simbolo della seducente freschezza del Mirto, indossa il gioiello tradizionale sardo “Su Coccu” come alter ego della bacca di Mirto. Il mare, metafora dell’alcol, accoglierà il processo d’infusione che produrrà il Mirto Silvio Carta. MIRTO Silvio Carta: MADE IN THE WILD. Silvio Carta - vini, liquori e distillati di Sardegna.

. WRITER/ DIRECTOR/ D.O.P - MARIO GIUA MARASSI
. MUSIC - ORCHESTRALIS
. EDITING - MARIO GIUA MARASSI
. PRODUCTION - GO TO NET STUDIOS
. POST-PROD. - GO TO NET
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VERNACCIA di Oristano D.o.c - MADE IN THE WILD

Client: Silvio Carta, Italy | International | Product | Type: International Commercial 30''

MIGLIOR VINO ITALIANO, Vinitaly 2018.
La vernaccia è un vino dal lento invecchiamento in botte e dall’intensa profumazione. L’anziano e il Nuraghe millenario, sono i simboli dell’esperienza produttiva, della tradizione e del lungo trascorrere del tempo necessario alla Vernaccia per raggiungere la sua maturazione. Dalla botte si sprigiona il suo intenso profumo figlio di quel territorio incontaminato che nutre i vigneti. VERNACCIA DI ORISTANO d.o.c.: MADE IN THE WILD. Silvio Carta- Vini, liquori e distillati di Sardegna.

. WRITER/ DIRECTOR/ D.O.P - MARIO GIUA MARASSI
. MUSIC - ORCHESTRALIS
. EDITING - MARIO GIUA MARASSI
. PRODUCTION - GO TO NET STUDIOS
. POST-PROD. - GO TO NET
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EMOZIONI, Sardinia experience hotels

Client: Ollydays srl, Italy | International | Product | Type: International Commercial 75''

Dall'esperienza di cinque eccellenze alberghiere, nasce un giovane marchio,“Emozioni”, per offrire ai propri ospiti la migliore “Experience" della Sardegna. L’ospite è al centro dell’esperienza. Il target è quello della famiglia, delle coppie giovani e di quelle meno giovani:
la famiglia opta per struttura ad un passo dal mare; una giovanissima coppia sceglie “Emozioni” per il suo matrimonio in spiaggia (trand in forte aumento in Sardegna), beneficiando di una suite con piscina e con vista sul golfo; una coppia di 40enni vive l’interno dell’isola con le sue corti in festa e le escursioni nella natura incontaminata; una coppia di 50/60enni, dopo la cena e il pernottamento in barca, navigherà tra i meravigliosi colori del mare di Sardegna.

. WRITER/ DIRECTOR/ D.O.P - MARIO GIUA MARASSI
. MUSIC - PSYSTEIN
. EDITING - MARIO GIUA MARASSI
. PRODUCTION - GO TO NET STUDIOS
. POST-PROD. - GO TO NET
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Piero Mancini, Granitic Passion

Client: cellar of the vineyards of Piero Mancini, Italy | International | Branding | Type: International Promo 90'' / Commercial TV 30'' /

From the land of granite, the dream of a child who becomes a determined and passionate man will transform into reality: the refined world of the cellars of Piero Mancini, born from an authentic and irrepressible passion that has permeated man, his spirit, its vineyards and its wine. A passion devoted to excellence that, overwhelmingly, remains firm and granitic in the soul of the brand. Piero Mancini, granitic passion
Mario Giua Marassi - Writer & Director

. WRITER/ DIRECTOR/ D.O.P - MARIO GIUA MARASSI
. MUSIC - TRISTAN BURTON
. EDITING - ANDREA IANNELLI, MARIO GIUA MARASSI
. PRODUCTION - GO TO NET STUDIOS
. POST-PROD. - GO TO NET
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TIMING

SHORT FILM | DRAMA, EXPERIMENTAL | 9', ITA-UK-USA | A FILM BY: MARIO GIUA MARASSI | PRODUCED BY: Tripp Hudson, Luca Margherita Damiani, Mario Giua Marassi

From the Visual Effetcts Producer of “AVATAR” Tripp Hudson, a film by Mario Giua Marassi, inspired by the art book “The Great Kiss” by Luca M. Damiani (University of Art London).
A short film of international art bringing together plurititolated professionals from: Italy, UK, USA, India, Canada and Russia.
A metaphorical and surreal reflection on the difficult attempt to construct a love relationship when emotional timings are misaligned. A prison of silences, loneliness and swinging. A time that you choose to share but that can flee away as in an hourglass. The fear of accepting incompatibility finds the only way to survive, silently procrastinating the solution to the problem. Perhaps for weakness, fragility, fear, love. Or maybe because you keep on hoping. Everyone can love: you need trust, respect. Time. But, when is enough, enough?
Mario Giua Marassi - Writer & Director

. DIRECTOR - Mario GIUA MARASSI
. D.O.P. - Mario GIUA MARASSI
. MUSIC - PAUL MINESWEEPER
. PRODUCTION - GO TO NET
. POST-PROD. - GO TO NET
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BEST Commercial EXPORT 2015, 47° Key Award : CAGLIARI, the life you want - Italian Capital of Culture 2015 | A FILM BY MARIO GIUA MARASSI | PRODUCTION GO TO NET STUDIOS

. TYPE - International ADV film 110''
. CLIENT - COMUNE DI CAGLIARI
. DIRECTOR - Mario GIUA MARASSI
. D.O.P. - Mario GIUA MARASSI
. MUSIC - Romeo SCACCIA
. PRODUCTION - GO TO NET
. POST-PROD. - GO TO NET
CAGLIARI, the life you want Italian Capital of Culture 2015
"a microcosm of light that celebrates life"
Cagliari, a microcosm of light that celebrates life. The simple and reassuring life. The life of the "city of the sun". The life of young people and children. The life on a human scale. The life we need. The Life you want. The light illuminates life...and life, in turn, returns light in a virtuous circle that becomes "microcosm". The human being, conscious guardian of so much "beauty", holds the "balance" in this microcosm of light, and with care and dedication takes it up and offers it to the world. An idealistic icon, universal symbol of finding life within the celebration of community, the maximum expression of ideals and "knowledge". Here is Cagliari, Italian Capital of Culture 2015. In the dark and rampant pessimism, Cagliari responds with light and life.”

Mario Giua Marassi - Writer & Director

BEST Commercial EXPORT 2015
47° Key Award
The commercial "Cagliari, the Life you want", produced for the italian capital of culture 2015, is the best Italian commercial for the international market 2015 at 47°Key Award, the festival of italian advertising films, in Milan. The first institutional commercial of the City of Cagliari, designed for international promotion, opts for the celebration of life and the emotional branding.
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Symphony of Taste | the orchestra

Emotional Branding | A FILM BY: MARIO GIUA MARASSI | PRODUCTION: GO TO NET STUDIOS

Nomination Best Commercial for international market at 44° Key Awards, the Festival of italian advertising film, Milan. Nomination Best Spot, Best Film and the special Stars for Directing, and music, at Mediastars, the italian technical advertising Award, Milan. Designed to the U.S. market is written and Directed by Mario Giua Marassi, with the original music of Romeo Scaccia. The commercials of Dolianova Cellars focuses on emotional branding that describes the process of wine through the metaphor of music, from grape birth to the finished product. The flute symbolizes the wind that brings rain to grow the grapes; the harp awakening and gathering, tow hands pressing on the keys of a piano as two young women pressing grapes for wine, and finally the cradle of the cello resting in the barrels. The composer in the opera cellars, when the wine is ready plays the goblets of the same and directs his orchestra all sitting as a "Symphony of Taste".
Mario Giua Marassi - Writer & Director

. TYPE - USA Commercial 110''
. CLIENT - CANTINE DOLIANOVA
. DIRECTOR - Mario GIUA MARASSI
. D.O.P. - Mario GIUA MARASSI
. MUSIC - ROMEO SCACCIA
. PRODUCTION - GO TO NET
. POST-PROD. - GO TO NET
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Dream & Passion, the perfect Wedding,

Client: Sposiamo | National | Emotional Branding | Type: Commercial TV/Web | DIRECTOR: MARIO GIUA MARASSI | PRODUCTION GO TO NET STUDIOS

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. TYPE - International Promo 180''
. CLIENT - SARDINIA REGION
. DIRECTOR - Mario GIUA MARASSI
. D.O.P. - Mario GIUA MARASSI
. MUSIC - SAPONARO/VALDES
. PRODUCTION - GO TO NET
. POST-PROD. - GO TO NET
SARDINIA a myth in the mediterranean sea

Emotional Branding | A FILM BY MARIO GIUA MARASSI | PRODUCTION GO TO NET STUDIOS

The myth. "On the other side of strait that you call "columns of Heracles" there was an island..."(Plato's dialogues). Beyond the "columns of Heracles" ... an island wild and fantastic, a mysterious female figure, a hero to his Land. The island of "NU (water) RA (sun) GHEb (green Earth)". A nuanced narrative between myth and reality and an evocative language, tell the foundations of the thousand-year history of the Island: the cult of fertility, that is, the mystical reciprocal relationship between the human and Mother Earth, heroically perpetrated up to our days ( sartigliante). Cult of Life, then, the oldest, cross in space and Time. The "floor" what walks on the sardinian people around. Sardinia Island of fertility, come was the mythical Atlantis, come suggest the words of Plato, in the movie opening Sardinia, Island of Myth in the Mediterranean Heart.
Mario Giua Marassi - Writer & Director

Winner Mediastars & Winner BEST Insitutional Film 2009

MediaStars, 2009- Milan

Winner Mediastars and Winner Best Italian Institutional Film at Mediastars, the Technical Award of the Italian advertising 2009- Milan. Special Stars for: Direction(2), Art Direction, Copywriting, Direction of Photography, Editing. Designed for the international promotion, the first international film of Sardinian history, opts for Myth and for the emotional branding.

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DOLI', The free expression of taste

Client: Cantine di Dolianova | National | Product | Type: Commercial TV/Web | DIRECTOR: MARIO GIUA MARASSI | PRODUCTION GO TO NET STUDIOS

The passion awakes Dolì, the free expression of Taste. Product's campaign for Tv e Cinema.

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. TYPE - International Promo 180''
. CLIENT - CAGLIARI PROVINCE
. DIRECTOR - Mario GIUA MARASSI
. D.O.P. - Mario GIUA MARASSI
. MUSIC - SAPONARO/VALDES
. PRODUCTION - GO TO NET
. POST-PROD. - GO TO NET
SARDINIA along the seaway of history

Emotional film | A FILM BY MARIO GIUA MARASSI | PRODUCTION GO TO NET STUDIOS

The lure of myth. Nautical Tourism: the sea, the undisputed star since ancient times. The ad says, in fact, the journey of a contemporary family, along the beautiful coastal routes of the province who were, in a very ancient past, crossed by SHARDANA legendary, the fearsome Sardinian warriors, great shapers of metals and especially formidable navigators who, at the head the confederation of the "Peoples of the SEA", from 1500 B.C., imposed for over three centuries their undisputed domination of the ancient Mediterranean. The fable-like evocation of the ancient people of navigators, told from the point of view of the protagonist family (most notably the child), it takes you along the routes of the ancient and glorious history of Sardinia. "Along the seaway of history".
Mario Giua Marassi - Writer & Director

Winner BEST Insitutional Film 2010

MediaStars, 2010- Milan

Winner Best Institutional (brand) Film at Mediastars 2010, the Technical Award of the Italian advertising 2010- Milan. Special Stars for: Direction, Art direction and Music. Designed for the international promotion, the first international film of Cagliari Province, opts for the (first time in the sardinian history), for Shardana's Myth.

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Surprisingly insulators from any external agent

Client: Cuccu srl | National | Branding | Type: Commercial TV/Cinema | DIRECTOR: MARIO GIUA MARASSI | PRODUCTION GO TO NET STUDIOS